Short answer is in order for a production Merchant to install your app, the app must be available in the App Market. Once an App has been approved and is available on Clover's App Market, any and all Clover Merchant's have access to it provided their Service plan permits it.
1 Person is following this question.
Making private application available for merchant account
Payment Plus Order API for refund integrity in Ecommerce integrations
Track when merchants cancels or updates subscription via API
Is there a way to allow a merchant I know to test our web app while we await approval?
Will Clover API calls Fail if Merchants Subscription has Expired.