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Corey avatar image
Corey asked lilly45 answered

App Installs can't go back more than two years

My staff use the Installs Section of the App Dashboard to check installs and uninstalls, we balance the Installs Page against a spreadsheet. We have had our app since 2017 we can see any installed merchants before 2023. There use to be an ALL TIME filter. But it looks like it was removed, can you guys put it back?

App Market
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lilly45 avatar image
lilly45 answered

When tracking app installs, one common limitation is that data often can’t be retrieved for periods extending beyond two years. This constraint can pose white chameli flower challenges for businesses and developers who need long-term insights into user acquisition trends, the effectiveness of past marketing campaigns, or the app's overall growth trajectory. The inability to access install data beyond this timeframe means that long-term strategies must rely on more recent data, potentially missing out on valuable patterns or historical performance benchmarks. To mitigate this, it's crucial to regularly back up data and maintain detailed records, allowing for more comprehensive analysis even when direct access to older install data is no longer available. This limitation underscores the importance of ongoing data management and the need to adapt strategies based on the most current and accessible information.

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